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OCR for page 357
Health and Behavior: The Interplay of Biological, Behavioral, and Societal Influences
APPENDIX A
Workshop on Health, Communications, and Behavior
IOM Committee on Health and Behavior:
Research, Practice and Policy
January 6, 1999
8:30 a.m.–1:15 p.m.
Arnold and Mabel Beckman Center, Room 1C
100 Academy Drive, Irvine, CA
AGENDA
8:30 a.m.–8:40 a.m.
Welcome and Opening Remarks
Edward N.Brandt, Jr., MD, PhD (Committee Chair)
Member, Committee on Health and Behavior: Research, Practice and Policy
8:40 a.m.–8:50 a.m.
Introduction to Workshop
Robert Kaplan, PhD (Workshop Chair)
Member, Committee on Health and Behavior: Research, Practice and Policy
OCR for page 358
Health and Behavior: The Interplay of Biological, Behavioral, and Societal Influences
8:50 a.m.–9:40 a.m.
“Communication of Health Information to the Public: How and When NIH Communicates to the Public”
Anne Thomas, MS, National Institutes of Health
9:40 a.m.–9:50 a.m.
Discussion
9:50 a.m.–10:40 a.m.
“Risk Perception and Risk Communication”
Baruch Fischhoff, PhD, Carnegie Mellon University
10:40 a.m–11:20 a.m.
Discussion
Lawrence Green, DrPH, (Discussant)
University of British Columbia, Canada
11:20a.m.–11:35a.m.
Break
11:35 a.m–12:15 p.m.
“The Effectiveness of Various Communication Strategies in Promoting Behavior Change”
John Pierce, PhD, University of California, San Diego
12:15 p.m.–12:55 p.m.
“Commercial versus Political Speech: Constitutional Implications for Advertising and Public Health Communication”
Lawrence Gostin, JD, LLD
Member, Committee on Health and Behavior: Research, Practice and Policy
12:55 p.m–1:15 p.m.
Discussion
Lawrence Green, DrPH, (Discussant)
Representative terms from entire chapter:
promoting behavior